In this format: 2021 Day of Philanthropy Festival
Provide a brief and concise description.
Who are you trying to reach or influence? What do we know about them that will help us? Examples include: Adults ages 30ish to 65ish; Identify as Jewish individuals or households; major donors or inactive donors; young adults, families.
What do you want to communicate? What is our unique position? What is the single most important message that we want the audience to leave with? What does this program address? What's the driving idea? Include no more than 3 central messages.